Brief: The brief was to develop a complete rebranding for Marina Rosich, a dynamic makeup artist known for her versatility across various industries like fashion, advertising, and film. The project involved creating a new visual identity that embodies her fun and approachable personality, while showcasing her ability to adapt to different creative environments. The scope included designing a logo, a cohesive brand system, and ensuring it could be effectively applied across multiple channels, including the website, social media, magazines, stationery, and future products and salon experiences.

Approach: A modern and playful graphic system was developed, capturing the energy and versatility of Marina Rosich. The design focused on dynamic shapes and vibrant color schemes that reflect her ability to shift between bold and subtle makeup looks. Each element of the brand was crafted to evoke the creative flexibility of Marina’s work, ensuring a seamless transition between industries while maintaining a cohesive and striking visual identity. The brand system is designed to adapt and grow with Marina’s expanding presence in the beauty and fashion world.