Brief: The brief was to lead the complete rebranding of Agua de Baleares, which included redefining the brand’s visual identity and rebranding its existing fragrance, Mallorca. As part of the project, the fragrance line was expanded with three new scents—Ibiza, Formentera, and Menorca—creating a cohesive collection inspired by the distinct spirit of the Balearic Islands. The scope also encompassed the design of the full retail experience, from in-store signage and displays to branded materials, ensuring a consistent and immersive expression of the Mediterranean lifestyle.

Approach: A new graphic system was developed using watercolor linework inspired by marine patterns, evoking the freshness and fluidity of the sea. Each fragrance features its own tone of blue, capturing the unique atmosphere of each island while maintaining a unified and elegant visual aesthetic.