Brief: The Pepsi “Zusammen Krasser” campaign for Eintracht Frankfurt aimed to amplify the team’s intensity and fan passion. Building on existing branding, such as patterns and fan merchandise, the goal was to create a versatile key visual for platforms like OOH and trams.

Approach: Working within the established brand guidelines, I used a deconstructed design style to introduce fresh, dynamic visuals. Drawing inspiration from the glitch effect in the slogan "Starte mit Pepsi," I created an energetic atmosphere that symbolized football’s fast-paced nature and the fans' vibrant energy.