Brief: This personal project was created to explore branding for an organic fresh fruit and veggie smoothie line. My objective was to highlight the natural freshness and vibrancy of the ingredients while crafting a visual identity that feels wholesome, refreshing, and full of life.

Approach: To emphasize the authenticity of the smoothies, I used real fruits as stamps to create organic patterns. These textures and shapes became the foundation of the branding, reinforcing the idea of raw, natural ingredients and adding a playful, handcrafted touch to the visual identity.