Brief:
Pierre Fabre Laboratories required a compelling visual concept to introduce Eau Thermale Avène’s PhysioLift range in Spain—an advanced anti-ageing line offering firming, anti-wrinkle, and long-lasting effects. The challenge was to convey the product’s clinical efficacy through a refined, forward-thinking aesthetic that could extend across packaging, retail, and campaign assets.

Approach:
Guided by the tagline “Architecture Beneath the Skin,” I created a concept that visualized the skin’s internal structure as an evolving architectural plan. The key visual layered blueprint-style lines across the model’s face, seamlessly transitioning into a futuristic cityscape—evoking transformation, precision, and scientific design.

This architectural metaphor extended into the in-store experience, where the product displays were designed as vertical elements of varying heights, mimicking a skyline. Each product became a “skyscraper,” reinforcing the narrative of skin regeneration as structural renewal. From packaging and point-of-sale to print and digital, every element supported the core idea of beauty built from within.