Brief: This self-directed project explores branding and packaging design for Mambo Blends, a fictional health-conscious brand specializing in organic fruit and vegetable smoothies. The objective was to capture the natural vibrancy and freshness of the ingredients through a visual identity that feels wholesome, energetic, and joyful.

Approach: The name Mambo Blends draws inspiration from two types of movement: the physical act of shaking a smoothie and the rhythmic motion of the mambo dance—suggesting energy, rhythm, and flavour. It also evokes the shake of maracas, reinforcing the idea of playful, tropical vitality.

To emphasize the authenticity of the smoothies, I used real fruits as stamps to create organic patterns. These textures and shapes became the foundation of the branding, reinforcing the idea of raw, natural ingredients and adding a playful, handcrafted touch to the visual identity.