MR. CUPCAKE

Briefing: Nestlé needed a social media campaign to inspire consumers to use Tulipan margarine when baking at home.

Solution: We created four unique cupcake recipes and we asked consumers to vote for their favourite one. Using humour and a beauty pageant contest format, we brought to live our four cupcakes and created an engaging Facebook app where each animated cupcake would campaign for themselves to be the most voted one.

Agency: OgilvyOne Spain