Briefing: Discount campaign for Saba carparks customers. Portraying different occasions, from vacation to working moments.
Solution: We created a light-hearted messaging campaign with the strapline "Park your rush". Each different message would portray a different occasion and a discount. We added illustrations to make the messaging more bold and memorable and we displayed it in the carpark using posters, flyers, leaflets and murals.
Agency: OgilvyOne Spain
Client: Parkings Saba