NESTLÉ VIDEO RECIPES

Briefing: Make condensed milk more popular among those who cook homemade desserts.

Solution: 100 YouTube video recipes under the concept ‘Desserts in 5 minutes’. These videos start with the typical kitchen timer set to 5 minutes. During the whole video you can hear the sound of the clock ticking until the alarm buzzes, and voilà, food is ready!

Agency: OgilvyOne Spain