DALKY GENERATION

Briefing: Nestlé wanted to relaunch their popular dessert La Lechera Dalky. A very famous dessert back in the 80s-90s that lost its popularity amongst all new competitors.

Solution: A social media action to engage with the generation that grew up with the famous dessert - the millennials. Appealing to nostalgia we developed a Facebook app where users could create and share personalised posters from different childhood cultural moments (music, movies, events), and get a discount on the next purchase.

Agency: OgilvyOne Spain

Client: Nestlé