Briefing: Corporate identity for a new beauty salon.
Solution: Corporate identity conveying femininity in a subtle way. From logo to colours, the branding is recognizable at first sight - important because the salon was in a busy highstreet with many competitors nearby.
Client: Betania Moura
Briefing: Branding for diaper-changing bags targeting young mothers. These handbags have different departments to carry the everyday essentials with a modern design.
Solution: Both naming and brand image are inspired by geckos. These lizards belong to the family of chameleons and adapt to any environment. Like the product, that adapts both to the mother and the baby, depending on the needs of each occasion.